HARIBO, founded in 1920 by Hans Riegel, has grown from a small German confectionery shop into an international candy powerhouse. Its commitment to quality and innovation has fueled its expansion into over 100 countries. The brand produces about 100 million Goldbears every day which shows its massive production power. In 2015, HARIBO opened its U.S. headquarters near Chicago and plans its first North American factory in Wisconsin.

HARIBO Top Selling Products

HARIBO’s range has over 1,000 products. Some of their top selling products are:

• Goldbears
• Starmix
• Strawberry Balla Stixx
• Tangfastics
• Rainbow Strips Zing
• Happy Cola

The iconic Goldbears are available in five flavors in the U.S. They remain HARIBO’s flagship product. HARIBO’s success comes from creative marketing, consistent quality and appealing to both kids and adults. The tagline “Kids and grown-ups love it so, the happy world of HARIBO” reflects this broad appeal.

Albanese shines for its dedication to creative flavors and quality. The brand’s uniqueness lies in its intense taste profiles and soft texture gummies which are raising the bar of the gummy candy business. Started in 1983 by Scott Albanese in Hobart, Indiana, the company grew from a small local shop to an international name. Albanese now uses around 700 workers and ships to 41 countries.

The company’s success comes from focusing on candies that rock both in texture and taste. Albanese’s modern US setup fabricates over 300,000 pounds of gummy bears daily. Company’s products have earned Albanese many honors, like the 2020 Next Awards Consumer Choice Award for Food and Beverage.

Top Selling Products of Albanese

• World’s Best 12 Flavor Gummi Bears
• Chocolate-covered goodies
• Ultimate 8 Flavor Gummi Bears
• Sour 12 Flavor Mini Gummi Worms
• Gummi Butterflies

Trolli sets itself apart from candy companies for its one-of-a-kind, playful gummy sweets. The brand began its journey in 1948 when Willy Mederer started the business in Fürth, Germany. Trolli’s dedication to innovation and creativity has led it to expand into over 80 countries. They have factories in China, Spain and Germany.

In 1982, Trolli introduced its first “Trolli Originals,” including peach rings and sour apple. The brand became wildly popular after launching the top-selling Sour Glowworms in 1993. These gummies acquired cult status and won Herbert Mederer the prestigious Candy Kettle Award. Nowadays, Trolli continues to push the boundaries of gummy innovation, yielding over 300,000 pounds of gummies daily in its modern facilities.

Trolli’s Top Products

• Sour Brite Crawlers
• Sour Brite All-Star Mix
• Trolli Burger
• Squiggles
• Peachie O’s
• Sour Brite Eggs

Life Savers candy has been delighting American taste buds ever since 1912 when Clarence Crane invented the ring-shaped mints in Garrettsville, Ohio. They were manufactured to go through summer warmth better than chocolate. In 1913, Edward Noble acquired the formula. He renamed the original flavor to Pep-O-Mint and started the Mint Products Company in New York City.

The brand’s flavor innovation journey began in 1921 when they introduced fruit-flavored hard candies. By 1925, technology let them make ring candies with fruit tastes and holes. Their popularity skyrocketed in 1935 with the Five Flavor roll debut which is still a top seller. Many corporate mergers expanded Life Saver’s reach, such as Beech-Nut in 1956 and Squibb in 1968.

Life Savers’ Top Selling Products

• Original Five Flavor hard candy
• Gummies
• Pep-O-Mint mints
• Neon Gummies
• Wint-O-Green mints
• Butter Rum hard candy
• Wild Berry Gummies
• Sour Gummies

By changing to varying consumer preferences over the years, like offering sugar-free options, the brand stays relevant in the competitive candy marketplace.

Jelly Belly Gummies are vegan and OU Kosher. Their candies are also non-gmo and contain colors from natural sources. 

The company started back in 1869 when Albert Goelitz and Gustav began their candy company. In 1976, Jelly Belly introduced its first eight gourmet jelly bean flavors using fruit purees and real ingredients. This focus on quality ingredients and authentic flavors set Jelly Belly apart from its competitors.

The brand blew up in popularity in the 1980s when President Ronald Reagan publicly endorsed Jelly Belly jelly beans. This endorsement brought huge demand which forced the factories to run 24/7. Now, Jelly Belly makes over 100 flavors gummies and exports to over 80 countries.

Top Selling Products of Jelly Belly

• Original 49 Flavors
• Sugar-Free Jelly Beans
• BeanBoozled Collection
• Organic Jelly Beans
• Soda Pop Shoppe Flavors
• Sport Beans

Black Forest is known for making gummies with flavors and colors derived from genuine sources. It uses natural ingredients and real fruit juice to make gummies. Their chewy, soft and deliciously fruity treats have attracted the attention of health-conscious buyers.

Black Forest gives a broad scope of products, including organic options, classic gummies and fruit snacks. The organization’s modern fabricating measures guarantee stable quality across its product lines. Black Forest’s responsibility towards sustainability is clear in its USDA organic certification and utilization of natural ingredients.

Top Selling Products of Black Forest

• Organic Gummy Bears
• Sour Gummy Worms
• Fruit Strips
• Classic Gummy Bears
• Fruit Snacks

Starburst candies, known for their intense fruit flavors and chewy feel, have been delighting people dating back to 1960. Originally launched in the United Kingdom as Opal Fruits, these square candies entered the United States in 1967. The brand succeeds because of its ability to give a burst of fruit taste in every bite which earned it the tagline “Unexplainably Juicy.”

Mars, Incorporated, Starburst’s parent group, has steadily innovated the brand over time. In 2016, Starburst removed artificial colors to appeal to health-aware buyers. The brand’s global fame is clear from its presence in many countries including Europe, Asia, Mexico, Canada and United States.

Top Selling Products of Starburst

• Original Fruit Chews
• Starburst Swirlers
• FaveREDs
• Starburst Minis
• Sour Starburst
• Starburst Jellybeans
• Starburst Gummies

L’il Critters has changed children’s nutrition by mixing important vitamins with yummy gummy flavors. To serve as the top kids gummy vitamin brand in the US, L’il Critters supplies a broad range of products focusing on both health and taste. The brand’s success comes from avoiding artificial additives and using high-quality ingredients.

L’il Critters’ gummies have no synthetic dyes, high-fructose corn syrup, gluten or dairy. This makes their gummies appealing among lactose-intolerant, gluten-sensitive and health conscious people. 

L’il Critters Top Selling Products

• Gummy Vites Daily Multivitamin
• Omega-3 DHA Gummy Fish
• Organic Complete Multivitamin
• Calcium & Vitamin D3
• Fiber Gummy Bears
• Immune C Plus Zinc & Vitamin D

SmartyPants changed the vitamin game by putting key nutrients into yummy gummy form. Founded in 2011, the company focuses on making multifunctional supplements tailored to different life stages and diet needs. SmartyPants uses top-notch ingredients, including methylfolate, omega-3s from sustainably caught fish oil, and vitamin D3, for optimal absorption and effectiveness.

SmartyPants cares about quality is clear from their non-GMO, third-party tested products. They avoid synthetic colors, fake flavors, sweeteners, and preservatives. Their social duty shines through their partnership with Vitamin Angels. They have given over 30 million nutrient grants to women and kids globally since the beginning.

SmartyPants’ Top Selling Products

• Kids Formula
• Prenatal Formula
• Sugar Free Kids Multi
• 50+ Adult Formula
• Women’s Formula
• Men’s Formula
• Teen Guy Formula
• Teen Girl Formula
• Organic Kids Formula

EFrutti, first launched in North America in 2003, has shaken up the gummy candy world with its quirky and innovative treats. To serve as a branch of the popular Trolli brand, eFrutti quickly gained fans which necessitated the need for a third production site by 2000.

Second-generation owner of The Mederer Group Herbert Mederer has played an important role in eFrutti’s global success. Under his leadership, the company has expanded to over 80 countries. Now they have factories in Spain, Germany and China. eFrutti’s commitment to flavors and quality ingredients alongwith their creative concepts has strengthened their position in the gummy candy industry.

Top Sellers 0f eFrutti’s

• Mini Burger Gummies
• Gummy Hot Dogs
• Lunch Bag Themed Gummies
• Sidewinder Gummy Snakes
• Sour Gummy Geckos

Dating back to 1995, VitaFusion‘s motto has been “We Make Nutrition Taste Good”. The brand combines tasty fruit flavors with fundamental nutrients in gummies to make taking vitamins enjoyable for adults. VitaFusion’s commitment to quality shows through their use of both American and international ingredients and sophisticated lab testing.

The brand’s success comes from focusing on creating gluten-free, sugar-free gummies. VitaFusion’s gummies have won the ChefsBest Excellence Award for surpassing quality standards set by pro chefs. The company also demonstrates social responsibility via partnerships with organizations like the Fruit Tree Planting Foundation and Why Hunger.

Top Selling Products of VitaFusion

• Adult Multivitamin MultiVites
• Melatonin Gummies
• Women’s Multivitamin
• Sugar Free Fiber Supplement Fiber Well
• Omega-3 Gummies
• Vitamin D3 Gummies

Goli has revolutionized the supplement world by making health routines easy and enjoyable. Founded in 2019, they fastly became a top name in the gummy vitamins industry. They are famous for mixing yummy flavors with effective ingredients. Their famed Apple Cider Vinegar Gummies have grabbed a lot of attention.

Goli uses all vegan, organic and gluten-free ingredients. Their products have no artificial colors, flavors or preservatives. Their social responsibility programs like their collaboration with Vitamin Angels to give vitamins to children in need have further boosted their appeal.

Goli’s Top Selling Products

• Apple Cider Vinegar Gummies
• Dreamy Sleep Gummies
• Superfruits Gummies
• Supergreens Gummies
• Ashwagandha Gummies

Smart Sweets has transformed the candy business with its creative low-sugar treats. Launched by Tara Bosch in 2016, the brand supplies candies with up to 92% less sugar than old-fashioned options. These candies are also without sugar alcohols or artificial sweeteners. Smart Sweets’ products are sold in over 20,000 outlets across the U.S. and Canada, including major stores like Whole Foods, Target and Walmart.

Smart Sweets has increased the texture, flavor and color of its top sellers based on user feedback. This commitment to betterment, plus their goal to “Kick Sugar, Keep Candy,” has made Smart Sweets a frontrunner in better for you confectionery.

Smart Sweets’ Popular Products

• Sweet Fish
• Red Twists
• Sourmelon Bites
• Pink Lemonade Dream
• Sour Blast Buddies
• Tropical Sours
• Peach Rings

YumEarth has changed the candy business by giving allergy-friendly and organic treats. The brand was founded by two dads in 2007. It focused on making products without high-fructose corn syrup and artificial flavors. Their products are also free from the top 8 common allergens, including milk, peanuts, shellfish, tree nuts, sesame, fish, wheat, egg and soy.

YumEarth’s use of sustainably grown ingredients and real fruit extracts makes their products appealing among health-aware buyers and parents. Their commitment to non-GMO, gluten-free and organic treats has brought national TV exposure and loyal customers.

Top Sellers of YumEarth

• Organic Gummy Bears
• Organic Assorted Lollipops
• Halloween and Holiday candies
• Vitamin C Pops
• Organic Licorice
• Organic Sour Beans
• Organic Fruit Snacks

Skittles and its famous “Taste the Rainbow” slogan have been delighting candy fans worldwide for nearly 50 years. The chewy candies that are known for fruity centers and colorful sugar shells are made through an 8-hour process of sugar coating and polishing. Skittles’ popularity has made them available in over 65 countries. They rank the second most popular candy in America.

Since its inception in 1974, the Mars Corporation, Skittles’ parent company, has continuously innovated the brand. In 2009, Skittles embraced social media marketing and made their products vegan-friendly by changing gelatin to a plant-based substitute.

Skittles’ Top Selling Products

• Original Skittles (Strawberry, Orange, Lemon, Green Apple, Grape)
• Limited Edition flavors (e.g. Smoothie Mix, Darkside)
• Wild Berry Skittles
• Skittles Gummies
• Tropical Skittles
• Sour Skittles

Olly was established by Brad Harrington and Eric Ryan in 2013. It has transformed the supplement world with its fun, user-friendly nutrition gummies. The brand’s main focus is specific benefits rather than just ingredients.

Bought by Unilever in 2019, Olly has expanded its reach while keeping its commitment to innovation and quality. With over 60 supplements for various health issues, Olly has become a top name in gummy vitamins.

Top Sellers of Olly

• Sleep Gummies
• Laser Focus
• Women’s Multi
• Hello Happy Gummy Worms
• Metabolism Gummy Rings

After their launch in 2001, Welch’s Fruit Snacks has fastly become America’s Favorite Fruit Snacks and gummies. It uses actual fruit as the first ingredient which has set a new standard in gummies and snacks. Welch’s Fruit Snacks give a healthier alternative to old-fashioned candies with outstanding vitamins A, E and C in every serving.

Today, Welch’s Fruit Snacks come in over 10 varieties for mixed preferences. The products are fat-free, gluten-free and use natural flavors and colors which make them good for health-focused consumers of all ages.

Top Sellers of Welch’s Fruit Snacks

• Mixed Fruit Snacks
• Fruit Rolls
• Juicefuls® Juicy Fruit Snacks
• Absolute FruitfulsTM Fruit Strips
• Fruit ‘n YogurtTM Snacks

Launched in 2020, NERDS Gummy Clusters quickly became a hit in candy world. This creative new treat puts crunchy NERDS candy together with a chewy gummy center for a distinct mix of textures. Their success has helped NERDS’ brand sales grow from $50 million to $500 million in just five years.

People love these gummy clusters because you get a big blast of flavor but less mess than regular NERDS. NERDS Gummy Clusters have won several awards, including 2022 Product of the Year for most innovative new treat from 40,000 U.S. candy lovers. This shows the popularity of these gummy clusters.

Top Sellers

NERDS Gummy Clusters come in:

• Original Rainbow
• Very Berry
• Stand Up Bag (8oz)
• Theater Box (3oz)
• Share Pack (3oz)
• Peg Bag (5oz)

Honest Organic Gummies production starts with USDA certified organic fruit juice. This organic first ingredient sets their gummies apart from others. You won’t find any artificial sweeteners or high-fructose corn syrup in these treats. The Hershey Company, which licenses the Honest Organic Gummies, maintains rigorous production standards for these gummies.

Authentic fruit flavor bursts from each gummy of honest organic gummies. Their slogan shows their commitment: “If it’s not organic, it’s not Honest.” This dedication to transparency and organic ingredients has secured them a place in the competitive gummy candy market.

Top Selling Flavors of Honest Organic Gummies

• Mixed Fruit (7 oz)
• Grape
• Apple
• Cherry
• Strawberry
• Fruit Punch
• Orange

Sour Patch Kids were invented by Frank Galatolie dating back to the 1970s. They’ve become a popular candy brand across the world. The distinctive tongue-activated sour sugar coating gives an intense tartness followed by sweetness. Originally launched as “Mars Men” in Canada, they were rebranded in the 1980s to capitalize on the Cabbage Patch Kids craze.

Sour Patch Kids entered the U.S. in 1985 and became a top jelly candy. Their success comes from constant innovation and launching new flavors every year.

Top Selling Products of Sour Patch Kids

• Original Flavor Mix
• Sour Patch Kids Blue Raspberry
• Sour Patch Kids Watermelon
• Heads (dual flavors)
• Sour Patch Kids Extreme Sour
• Sour Patch Kids Gum
• Crush Soda Fruit Mix

With their distinct fish shape and chewy texture, Swedish Fish candies have become beloved worldwide. Originally created by Malaco in 1957 for the North American market, these sweets quickly gained fame for their one-of-a-kind texture and flavor. The fish shape was chosen to reflect Sweden’s strong fishing business which adds cultural flair to the candy.

These treats are plant-based and come in many flavors such as raspberry, strawberry and cherry. Their success has led to fun partnerships like limited-edition Swedish Fish Oreos. In Sweden, these candies are known as “pastellfiskar” with unique flavors like a black licorice which is loved by locals.

Top Selling Products of Swedish Fish

• Original Red Flavor
• Swedish Fish Tails (dual flavors)
• Assorted Flavors (Yellow, Orange, Green)
• Sour Swedish Fish
• Tropical Flavors
• Mini Swedish Fish

Natrol has been at the forefront of the nutraceuticals sector as an early pioneer in the gummies mineral, vitamin and supplement space since its inception in 1980.  Elliot Balbert originally founded the company as a cosmetics brand. Now the company has grown into a trusted name in dietary gummy supplements. Natrol’s products adhere to the FDA rules, and they have a thorough quality control program which certifies appropriate and safe levels of ingredients in all its products.

The brand’s focus on customer care and new ideas has solidified its place to serve as America’s top drug-free sleep aid gummies. Natrol uses non-GMO, clean ingredients without sweeteners or artificial flavors. This dedication to purity and potency has brought Natrol a faithful customer base that are looking to promote their health.

Natrol’s Top Selling Products

• Natrol Melatonin Gummies
• Kids Melatonin Berry Gummies
• High Absorption Magnesium Citrate Gummy
• Ashwagandha Complete Gummies
• Elderberry Gummies
• Sleep+ Immune Health Raspberry Gummies

Gummy Vites provide a range of chewable multivitamin supplements that are meant to aid in children’s development and health. These bear-shaped vitamin gummies have no artificial flavors or colors and no preservatives which makes them popular among health-focused parents. The brand’s products are suitable for kids aged 1 or older than 1 with particular dosage suggestions based on age.

Every Gummy Vites product has a carefully made blend of important minerals and vitamins including high vitamin C to support children’s immunity. The gummies taste like delicious fruit like tropical punch, cherry, orange, strawberry, white grape and lemon which makes daily vitamins enjoyable for kids.

Gummy Vites Top Selling Products

• Multivitamin 60 Jelly Bears
• Omega-3 Gummies
• Children’s Chewable Gummy Bear Multivitamin (300 Count)
• Calcium + Vitamin D Gummies
• Vitamin C Gummies

Brach’s started with Emil J. Brach’s candy shop in Chicago dating back to 1904. Through a commitment to new ideas and quality, Brach’s grew into an industry hub in candy. They introduced the popular Pick-A-Mix concept in 1958 which changed the way people buy candy in grocery stores. Today, Brach’s has over 700 products containing candy, fruit snacks and chocolate for holidays and daily enjoyment.

The brand stays successful by blending tradition with modern tastes. Brach’s keeps creating new flavors and limited editions while still selling their classics. In 2022, they updated their branding to showcase their top spot in the category and bright future.

Top Selling products of Brach’s

• Candy Corn
• Conversation Hearts
• Seasonal holiday candies
• Jelly Beans
• Gummi Plus with Electrolytes
• Chocolate Stars
• Star Brite Mints
• Maple Nut Goodies

Herbert’s Best, founded by Herbert Mederer, has given the gummy candy market a fresh look with its focus on inclusivity and innovation. The brand’s products meet the needs of consumers with sensitivities and food allergies. Their products are gluten-free, fat-free and peanut-free. Herbert’s Best works closely with labs and governments to make sure that production methods and ingredients meet strict standards.

The brand’s philosophy focuses on innovative ideas and outstanding quality. Their success is reflected in the group’s global presence in over 80 countries.

Herbert’s Best Top Selling Products

• Planet Gummi
• Ocean Gummies
• Gummi Eyez
• Criss Crawlers
• Baker Bears

Crafted by hand in small batches, Boston Fruit Slices have been delighting candy fans for over 80 years. These jewel-toned, bright candies closely mimic real fruit pieces in flavor, appearance and size. In 2016, the company moved to Sanford, North Carolina to expand its production while sticking to time-honored candy-making methods.

What sets Boston Fruit Slices apart is their generous sugar coating, soft texture and vibrant flavors. The brand offers both sugar-free and regular versions to suit different diet needs. Their treats are Certified Kosher and have no gluten, cholesterol or fat.

Beloved Gummy Flavors of Boston Fruit Slices

• Apple
• Watermelon
• Grape
• Peach
• Cherry
• Blue Raspberry
• Lemon Lime
• Orange

Hi-Chew candy was created in 1975 by Morinaga & Co. in Japan. It was meant to mimic the texture of chewing gum but you can swallow it instead – aligning with Japanese etiquette. Hi-Chew’s distinctive double-layer technology gives an intense fruit flavor burst with each chew. This chewy treat has become a global phenomenon over time.

The brand’s popularity has exploded in the United States, with roughly 31 pieces eaten every single second. Hi-Chew displays its commitment to innovation through continuously releasing new textures and flavors. In 2024, the company expanded its offerings to cater to more candy fans and introduced Hi-Chew Gummies Sour and Hi-Chew Gummies.

Top-Selling Products of Hi-Chew’s

• Original Mix (Mango, Green Apple, Strawberry)
• Lower Sugar varieties
• Tropical Mix (Mango, Kiwi, Pineapple)
• Hi-Chew Bites
• Sour Citrus Mix (Lemon, Grapefruit, Lime)
• Hi-Soft Salted Caramel Chews
• Dessert Mix
• New Hi-Chew Gummies and Gummies Sour

Ferrara Candy Company is a hub in candy making that produces 800 million pounds of candies every year. The roots trace to 1908 when Salvatore Ferrara started selling candy-coated almonds in Chicago’s Little Italy neighborhood. Now Ferrara runs 7 factories across Mexico and the U.S.

In 2012, Ferrara Pan Candy Company joined with Farley’s & Sathers Candy Company and formed the current Ferrara Candy Company. This merger greatly grew their product range that combined classics with new innovative treats. The 2017 Ferrero Group acquisition of Ferrara further strengthened the company’s global candy market position.

Ferrara’s Owned Brand’s Top Selling Products

• Black Forest Gummies
• Atomic Fireballs
• Trolli Sour Brite Crawlers
• Jelly Belly
• NERDS
• Brach’s
• Lemonheads
• SweeTARTS

Zahler sets itself apart in the gummy vitamin industry with its kosher certification and commitment to quality. The company uses modern GMP certified set-ups in the USA to make sure of purity and effectiveness in all their supplements. Health-conscious consumers that need high-quality nutritional support choose Zahler’s for their non-GMO products which are made with unadulterated and pure ingredients, sourced from nature.

The brand supplies family sizes to make nutritional support reasonably priced and accessible for whole families. Zahler’s dedication for having a variety of options and accommodating dietary restrictions has made them a trusted name in gummy vitamins.

Top Selling Products of Zahler

• Chapter One Kids Multivitamin Gummies
• Magnesium Gummies
• Sleep Gummies
• Core Greens Powder
• ParaGuard Liquid

Maynards is a famous British candy brand that has been making candies since 1896. Their journey started in a tiny kitchen in Stamford Hill, London, where two brothers Charles Riley Maynard and Tom crafted their first candies. Maynards’ famous Wine Gums that was launched in 1909 changed the candy world and they are still loved today.

In 2016, Maynards joined with Bassett’s to create Maynards Bassetts. This expanded their reach and products. Now owned by Mondelez International, Maynards keeps bringing new innovations while remaining committed to quality.

Maynards’ Top Selling Products

• Wine Gums
• Gummy Bears
• Swedish Berries
• Midget Gems
• Sour Cherry Blasters
• Fuzzy Peaches
• Sports Mixture
• Sour Patch Kids